Welcome
AirThis Public Relations specialises in providing comprehensive, results-oriented public relations and communications services to a broad spectrum of businesses in South Africa.
Our mission is to build and expand our clients’ visibility and competitive advantage through creative strategies and tactics, effectively communicating their messages through innovative events and a variety of print and electronic media for maximum impact and optimal results. It’s all about return on investment. If you have a story, we’ll get it published and show what public relations is supposed to give you for your money. AirThis has the expertise, resources, and knowledge to apply a recognised and reputable formula with which to work out the publicity value (accepted as a market standard) of online and print publicity.
Our services are tailored to meet the individual goals and objectives of our clients. AirThis provides innovative, creative and effective public relations programmes for both leading and emerging companies in South Africa.
By maintaining contact with leading industry editors, broadcasters and analysts, we afford our clients the opportunity to become the leading and sought-after opinion makers in their industries. Our depth of experience in communicating newsworthy information through all available technology mechanisms enables us to provide expertise to clients in virtually every market segment.
The primary aim is to keep your company’s name and message in the forefront of relevant media and your target markets.
About us
AirThis is a specialist media consultancy service with the industry knowledge, experience and resources to help you make your mark in business.
AirThis places a premium on client service, designed to keep you, our valued client, at the forefront of digital-based, business-to-business (B2B) and business-to-consumer (B2C) communication.
We are focused on results-driven professional public relations activities which accurately and powerfully showcase your business, your passion, your story – and YOUR SERVICE.
Our Services
Press Releases
AirThis prepares press releases for distribution to media. We follow a proven, effective process. All releases are sent for approval and sign off by clients before distribution to the right media at the right time.
These releases cover orders, appointments, new product announcements and corporate news. The main objective is to keep the company’s name and message firmly at the minds of editors and journalists..
Special Features and Articles
AirThis keeps tabs on special features that are run by various relevant publications. Opinion pieces, case studies, and success stories reflect the strength of clients and their service to customers. Again, the intention is to ensure swift, accurate and widespread coverage.
Face-to-Face Interviews
AirThis arranges face-to-face interviews between clients and the relevant journalists. These meetings have a two-fold purpose: firstly, to build healthier client-media relationships to the extent that the press feels comfortable to contact the client directly for comment on topics affecting the industry; and secondly, so that articles can be written about the client companies.
Corporate Profile services
Comprehensive corporate profile: professional, attractive and original corporate profiles in digital and/or hard-copy. We offer two versions: a comprehensive version or condensed version.
Comprehensive Corporate Profile
A professional online/ hard-copy overview of any-sized business, in any industry or sector. The service includes: -
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Interview – online/in-person (where possible) and/or e-mail to source all necessary information the company wants in the public domain.
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A striking and clear record of what the business does, the business model, people to be profiled, value proposition and go-to-market strategy.
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A social media block – specific details of the business’ social media presence, contact information and call-to-action.
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Media-friendly text and imagery – profile designed to be easily reproduced and shared.
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Accurate and detailed account of how your business was established, full background, current status as well as future objectives, goals etc.
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Precise, effective and attractive layout.
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An industry recognition block – full details of accolades, awards, certification etc.
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Full details of compliance with industry standards, regulation, BBBEE status and key credentials.
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All relevant contact details.
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Images of building, workers, and/ or top management
Abridged (shortened) Corporate Profile
An abridged online/ hardcopy overview of any-sized business, in any industry or sector.
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A professional overview of any sized business, in any industry or sector
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A striking, neat and clear description of what the business does, the business model, people to be profiled etc.
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Includes a social media block – specific details of the business’ social media presence, contact information and call-to-action.
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Vision & mission statement
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A call to action
Product Reviews
Product reviews or unboxing is becoming a popular way for journalists to familiarise themselves with the latest technologies and offerings in core markets. Exposure in niche industry journals and publications is extremely valuable. AirThis not only provides detailed product announcement releases, but affords editors the opportunity to conduct their own independent product reviews, thus enhancing the client’s credibility.
In-house Publications
In-house publications are an effective way of communicating news and views to customers, partners and prospects. We have extensive experience in researching, writing, editing and designing publications.
Social Media
In the current business environment, companies are compelled to embrace social media platforms and digital media to roll out their marketing and communication strategies.
We have the experience and the knowledge to ensure that our customers are ahead of this curve and set new trends. Social media platforms covered include LinkedIn, Facebook, Instagram and TikTok and our customers have the choice to specify where they would like to feature with regards to specific products or technologies.
Press Clippings
AirThis provides a press monitoring and clipping service as well as a media analysis service with values of all press coverage for the duration of the contract.
Public Relations Measurement Study
AirThis provides a PR measurement study to all its customers, which analyses publicity generated during each quarter. The data in this report can be customised to serve customers’ requirements..
Graphic Design
Design, illustration, writing and production of communications tools covering all forms of print, including corporate brochures, employee and customer newsletters, product leaflets, sales aids, posters and corporate identities. Our graphic design offering also includes content creation for eye-catching and appropriate social media posts.
Workshops and Seminars
The AirThis team has extensive experience in arranging workshops and seminars. We assist clients with presentations, logistics and planning, including attendance by media.
Promotions and Exhibitions
Special activities and events can be arranged to create and stimulate interest in the client, its people and products.
Audio Visuals
AirThis can assist in the production of videos, slide presentations and visual displays to enhance and support communication programmes.